Yahoo- tough times


The internet Giant Yahoo has fallen on difficult times as its stock price seems to just go down and they can't seem to match in any way its rival and nemeses, google.
Its stock continues to plummet as it went down yesterday another 81/2% to finish at a almost year low of 19.05. Yahoos woes have confused many as it still has the most popular on line e-mail program that gives unlimited file space to users. That’s right completely unlimited space for endless e-mails attachments or anything else. They have spent billions of investment money improving their search engine and seemingly changing executive personnel to try to turn around its fortunes. Nothing seems to really work as the giant internet company has fired around a thousand of its workers  this week to cut cost and spurn some interest from investors. Things are going from bad to worse with rife rumors that Msn or even google would buy out the search engine oor create some kind of merger. The best bet seems to be Msn trying to merge with Yahoo to somehow battle Google. In the meantime Yahoo just continues to lose money and investor patience. While still having around 25% of the search engine market it is still way behind Google with almost 70% of the market. It's clear that Yahoo has been mismanaged and is on its way to being the biggest bust in high tech history, its main problems seem to be the following. Trying to copy Google on many variations of search options instead of devising new methods. Even its e-mail service page lacks as it uses dynamic pages to bring up e-mails, something that Googles gmail does not use.

The slow demise of the internet giant is also a result of a massive branding failure on Yahoos part. For while the name Yahoo still had meaning as e-mail vendor where it never became a search expert in the branding sense.

Whether it completely folds or is taken over Yahoos days have come and gone.